We have seen big corporate forgets (I would rather call 'em blunders) like 'Microsoft forgets to renew hotmail.co.uk. This time it's another corporate giant, "Toys 'R' Us" acting stupid: As of today, their main website's domain (toysrus.com) is set to expire in less than 60 days. While it's a business norm that large corporations (and even small businesses) renew their websites' domains several years in advance, but Toys 'R' Us has neglected their valuable asset.
It's likely that they would renew their domain before it actually expires on October 7 2009, but you never know! If they only scramble to renew when the trash hits the fan on October 7th, then their website will definitely remain offline for a while, as Verisign (NASDAQ: VRSN) never condones expired domains even if these are owned by corporate clients. This "small" mistake can make Toys R Us loose a bunch of million dollars in online sales revenue. These loses can even extend if they face a nameserver change due to domain expiry as Nameserver changes take up to 72 hours to propagate throughout the internet, hence their website may remain offline for several days. If that happens then we should be keeping an eye on their financial statements for the next quarter.
Monday, September 7, 2009
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